A recent book published by A.G Lafley, the CEO of Proctor & Gamble and Ram Charan, the globe-trotting uber consultant, called The Game Changer is all about the turnaround at consumer giant Proctor & Gamble. Fortune carried an excerpt about it in their “America’s Most Admired Companies” edition, which argues that “The Consumer is Boss“. Interesting reading about accelerated growth, innovation and the quicksilver mind of the consumer.
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