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Why do CEO’s make dumb decisions?

Chief Executive magazine recently summarized some reasons why Chief Executives make mistakes. Some of these are well-known to most of us … predetermining the outcome before a thorough deliberation, praying for synergies when they don’t exist, failing to take account of the changing landscape.

You need to solicit honest input, submerge your preconceived notions and make sure you’re being honest with yourself. The full list is a handy road map of the short-sighted choices we make.


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