One of the books I want every leader to read … and it was always on the agenda for the leadership groups I’ve led over the last decade … is The Presentation Secrets of Steve Jobs by Carmine Gallo. If you make presentations of any kind, you need to read it.
In the meantime, here’s the essence of Steve Jobs’ presentation brilliance:
“On October 23, 2001, Jobs could have said, “Today we’re introducing a new, ultraportable MP3 player with a 6.5-ounce design and a 5 GB hard drive, complete with Apple’s legendary ease of use.” Of course, Jobs did not say it quite that way. He simply said, “iPod. One thousand songs in your pocket.”Carmine Gallo, The Presentation Secrets of Steve Jobs