I can’t say I’ve heard that phrase before … but it refers to the Meineke ads that shouted: “I’m not going to pay a lot for this muffler!”
The NY Times article, however, is the latest … and includes some recent market research … confirming what all of us know … that value and innovation is critical if we want to preserve our price points and avoid the death spiral of constantly reducing prices.
Welcome to Exkalibur. I’m Lary Kirchenbauer, President of Exkalibur Advisors, Inc. Please take advantage of our resources to help you build your business ... and let me know what more we can do to serve you.
Read my latest column from the NY Times affiliate, the North Bay Business Journal.
Lary began advising our company when we were going through some difficult challenges, and now, two years later, we are in a completely different and significantly better place. His advice was specific, direct, and not always what we wanted to hear, and that was invaluable. Lary has been quick to cut through to the heart of an issue. His coaching, prodding, and tough questioning helped us to make changes that truly and measurably have helped both our top and bottom lines.
Paul Levitan, CEO Galaxy Desserts, Inc.
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