Who are you going to be?

In There’s Only One Reason You Keep Making the Same Mistakes. Repeatedly, I emphasized how much control we have over what we do. Bottom line? We do what we choose to do. Anything short of that is an excuse, and believe me, I know because I’ve got a big pile…

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A Decision-Making Framework

There’s no lack of decision-making frameworks … the Eisenhower Matrix … SWOT Analysis … the Pareto Analysis … and countless more sophisticated models.This is one hasn’t received a lot of attention and while it isn’t exactly a model, it is a simple but useful framework … particularly if you’re struggling…

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Want to sell more products?

This is an old adage among direct marketing copywriters: The value of this approach is that it opens a wider door through which you can market your products. Selling “holes in wood” defines a broader perspective that your customer’s project involves more than just drills.You put “holes in wood” because…

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