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If You Want To Trash Your Brand … Here’s a Good Way To Do It

Any chance that you’re tone deaf? Maybe you should follow Paul McCartney’s example.

A brand anthem expresses to your customers the core values related to your brand and products, much like a vision statement expresses the core values of your company 


Are you trashing your Brand Anthem?

A few months back, I was sitting in an exceptionally beautiful church on Easter Sunday morning.

There were garlands of fresh daffodils and orchids draping the sanctuary.

Easter lilies were everywhere, consuming the floor of the chancel and the empty spaces on the altar rails. Small children were dressed in their Easter finery, sitting awkwardly in their new suits and dresses anxiously awaiting the Easter Egg hunt following the service.

Time for the Processional Hymn

Christians everywhere know that the hymn, “Christ the Lord is Risen Today” also starts the Easter service and marks the procession of ministers and laity down the aisle to the altar.

It is unarguably the best known Easter hymn, a holiday staple like O’ Little Town of Bethlehem, Joy to the World and other holiday songs at Christmas.

I pretty much know that Easter hymn by heart … sang it every year as a child … and can’t imagine an Easter service without it. Read What Happened to that Favorite Song

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Getting to the Point | The Exkalibur Newsletter | June 2, 2017

This week we’re Getting to the Point with some helpful advice from the business world along with some fascinating tidbits from the music, tech, media, military and scientific arenas. Be sure you don’t miss our Announcement about an important change in our Publication Schedule.

On an upbeat note, make sure you Do This by reminiscing with me about what Rolling Stone named as the #1 Greatest Album of All Time. Continue your nostalgia tour with a look at our Featured Article which considers the 101 years of the Indy 500 and, most importantly, the 5 Powerful Leadership Lessons you can take from it.

In our Business Brief, you’ll find the CEOs Reading List and the Key to HR Success. You’ll also learn why Amazon is opening book stores and what the acknowledged leading expert is saying about Internet Trends. You don’t want to miss more iOS tips for your iPhone and iPad in our From the Apple Tree segment … and you shouldn’t miss the latest updates on how to apologize for your mistakes (and how not to) which is covered in the From the Library segment.

Our Around the Web segment is also chock-full of goodies. You’ll read about why you trust you favorite media but not mine and about skyscrapers made of wood. You’ll also understand how a whale can weigh 300,000 pounds when you see how many hot dogs we eat. In the “it’s about time department”, you’ll meet a few of the first women graduates of the U.S. Army Infantry School.

A quick roundup in the Wide World of Sports takes a look at the NBA Championships underway and the passage of a baseball legend. In addition to the lessons from the Indy 500 I mentioned in the Featured Article, a little Humor from the golf world snuck in here, too.

You can also relax with some great binge-watching options in our What I’m Watching segment, a good movie you’ve probably never heard of in Movies or with Dennis Lehane’s latest novel described in our What I’m Reading – Fiction segment.

Continue to the Table of Contents & the Full Newsletter…

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5 Powerful Leadership Lessons from the Indianapolis 500

Our leadership prowess is always on the line but nowhere more powerfully than on the starting line at the Indy 500.

You’re all in, 24/7 for 365 days … with victory in a 33 car lineup about 3 hours away. Do you understand the leadership requirements to achieve victory where there is no do-over?

 

Close only counts in horseshoes and hand grenades

On Sunday, May 28, 2017 … and with a spread of only 0.2011 seconds – yes, that’s about 2/10 of one second – Takuma Sato edged out Helio Castroneves who was trying to become only the 4th driver to win 4 times at the Indy 500. Sato is the first Japanese driver to win at Indy and earned his redemption from hitting the wall on the final lap in 2012.

I’ve been following this race for more than 50 years

For over 50+ years, I have listened to … and starting with the first live, same-day telecast in 1971 … watched the Indianapolis 500.

Every year.

Without fail.

What do I know about cars?

Nothing!

Really, I should say Absolutely Nothing!
Keep reading to learn the 5 Powerful Leadership Lessons from the Indy 500

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