Leadership | Can we really trust you to fake authenticity?

If you’re not authentic, who are you?

What a surprise!

Years ago I was traveling regularly to Asia, and wanted to buy my wife a Cartier tank watch, a style that was very popular at the time.
I visited a reputable jeweler where most of my partners had been shopping for over 20 years, and found exactly what I was looking for. My wife was ecstatic, and I saved a lot of money over what I would’ve spent here.

… and a bummer!

[pullquote]“If you seek authenticity for authenticity’s sake you are no longer authentic.”~ Jean-Paul Sartre[/pullquote]
One day, it stopped working. Cartier is a highly reputable brand, so I didn’t hesitate to send it to their New York facility for repair.
Imagine my stunned surprise when several weeks later they returned it with a note that said it was a reproduction.
A fake.
I not only bought the watch from an established retailer, but I had the beautiful Cartier box, a written certificate of authenticity and a warranty card. All of it was fake.
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