If You Want To Trash Your Brand … Here’s a Good Way To Do It
A brand anthem expresses to your customers the core values related your brand and products, but it's easily trashed with one simple mistake.
A brand anthem expresses to your customers the core values related your brand and products, but it's easily trashed with one simple mistake.
I'm pretty sure most of us missed the Crusades … and know very little of medieval warfare. W hile battle strategy in that era appears to be random and haphazard, certainly in most movies depicting that period, planning invariably eclipsed brute force. Strategy proved to be the touchpoint for success in every battle, including the…
While I am spending a little downtime with my family, I wanted to share with you a timeless article from our Leadership Library. If you want to poison the well where you work, allow a Certified Jerk to roam free. M ollycoddling is a pernicious and infectious organism you need…
Consider these 7 Key Attributes of Successful New Leaders to give yourself a running start. E xisting leaders will also benefit from reading along and making course corrections where necessary.A number of my clients and colleagues have recently ascended to greater positions of leadership at the top ranks of their…
Most of us weren't around during World War II ... but D-Day was the largest amphibious invasion of all time.It involved over 250,000 troops and 15,000 ships landing along a 50-mile stretch of the Normandy coast on June 6, 1944.Luck?Accident? ... or the result of rigorous strategic planning and project…
I never thought that Rory McIlroy, a PGA golfer, would be the subject any article I ever wrote, least of all 2 of them. What a difference a few years makes! When I wrote about the Magic of True Grit, Rory appeared in an ignominious way. What do you do…
Break the impasse. Reach the Summit.Too often we set these BHAGs ("Big Hairy Audacious Goals") but don't create the milestones and timelines that give us a chance of achieving them. Put these 4 Ground Rules into action to make sure you reach the summit. Today is one of those occasions when…
Nothing in life travels in a neat formation accompanied by bugles and cavalry.
A lot of it shows up filthy and unkempt, prominent in the mess we’ve made around our foxhole.
These lessons are typically the offspring of hubris, naivete and ignorance … or from overlooking the land mines hidden beneath our feet.
We’re sharing valuable and practical leadership tips and tools to help you BECOME a better leader.
First, you must start BEING a better leader … implementing NOW the changes necessary to adopt the proven strategies of successful leaders. You might start by building on the communication matrix and making sure you’re defending the castle to get done what only you can do. Make some time so you’re thinking past today.
The week just ended is my favorite sports week of the year. Some of you will say, “Nah, you got your calendar mixed up. Baseball season opened the previous week.”
Of course, I could say, “but the home opener for the Giants was that week” and then you’d say, “OK, so you’re a big Giants fan. I get it.”
A few of you may suspect that’s not the reason. Not that I don’t love the World Champion San Francisco Giants and all … but honestly? That didn’t even occur to me as I braced for the greatest sports week of the year.
There are a lot of reasons why I love the week that just ended. (more…)