Communication – Page 7 – www.exkalibur.com

Luddites Unite – You’re History!

If you don’t think social networking is on an intergalactic trajectory, you haven’t met my nieces and nephews. Ages 8-11-14. NOT from a technology-driven family … so for those of you who are, strap in!
Facebook – old news! Facebook chat – “call me on my cell, Uncle Lary, and I’ll boot up my laptop so we can chat,” my 8 year old nephew proclaimed. Download apps to turn your phone into a walkie-talkie? Check. Waiting at the front door all day for the delivery of your new cell phone, in the color purple? Check. Kick your uncle’s butt in every video game, including the slower ones that I actually understood like golf? Check.
Their grasp of technology is not what’s remarkable. It’s how deeply embedded it is in their DNA (more…)

3 Tips to enhance your Elevator Speech

With thanks to Carmine Gallo, his recent post, The Three Elements of an Inspiring Pitch, reminds us of the power of emotion in telling our story to an interested community. The three critical elements of a pitch that he identifies - Understandable, Memorable and Emotional - are valuable in all forms…

3 Simple Keys to Productive Meetings

A recent NY Times interview with Dan Rosensweig, CEO of Chegg, a firm that rents textbooks online and by mail, brought some valuable but simple tips about meeting discipline to mind.

1. Leave technology on the other side of the door.

Be present, engage in hearty conversation.
Phones, texting, communicating outside of the room is not invited or allowed. (Yeah, I know … you’re thinking … I don’t do this, do I?)
Seriously?

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Lead with what’s possible

A recent NY Times interview with Dan Rosensweig, CEO of Chegg, a firm that rents textbooks online and by mail, prompted me about the power of the entrepreneurial spirit. We're not reminded often enough about the inspirational force of asking what needs to be done ... rather than thinking about all…

Let the public floggings continue ….

The flood of public embarrassments and public floggings never seems to end. Two of my most recent columns, Get it Right the First Time and The Keys to an Apology, summarize BPs woeful public gaffes, the transcendence of umpire Jim Joyce 'actions following an almost perfect baseball game ... and…

Vol. 69: Blog me a river …and start now!

Blogging is the cornerstone of your Social Media strategy

Online product displays are fine; but how are you really making a connection?

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.– Lee Iacocca

When I visit the websites of many of my Bay Area clients, I often find broad product offerings and detailed product specifications, accompanied by routine background and contact information … but rarely do I find a blog with which the company communicates with its customers.

Social media has exploded

The world of social media has blown the doors off traditional means of communicating with customers and employees. YouTube is now receiving more than one hour of recorded video for each minute on the clock – with over 2 billion page views – and it just celebrated only its fifth anniversary. In just over six years, Facebook has garnered more than 400 million subscribers and continues to grow.

With powerful social media tools like these, as well as LinkedIn, Twitter, Tumblr, Digg, del.icio.us, Buzz, etc., most middle-market companies are overwhelmed by the choices. But most of them are not moving fast enough because – be dead sure of this – these tools, advancing at an increasingly faster pace every day, are here to stay and flourish. If you’re not part of that conversation, (more…)

Vol. 68: The Keys to an Apology

Integrity, vulnerability and humility: keys to an apology

“Pride is concerned with who is right. Humility is concerned with what is right.” — Ezra Taft Benson

I was ready to return to our series on strategic finance after my last column about the integrity of umpire Jim Joyce and the accountability of BP… until I read a comment in the Washington Post by Jeffrey Pfeffer, a professor of organizational behavior at Stanford University.

Citing Henry Ford’s infamous quote, “Never complain, never explain,” as the preferred way for business leaders to deal with disasters like the Gulf oil spill took me by surprise.

BP is the poster child for a failed apology

In appearing to criticize BP’s CEO Tony Hayward for apologizing for BP’s actions, Mr. Pfeffer extols the value of being on the “winning side,” that people respect strength and diffidence does not convey winning or power. Research in social psychology, he continues, “shows that acting embarrassed or remorseful conveys less power and results in less favorable impressions than acting angry.”

In the context of BP’s PR debacle, those comments seem wildly misplaced. Does Mr. Pfeffer think BP would have won our hearts and minds by taking no responsibility, “never explaining,” and that he should have acted like he was angry that people blamed BP for this unexpected accident? I can’t imagine worse advice than if I recommended that you chase down every meal with a quart of engine oil.

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Why are you in business?

Everyone knows WHAT they're doing ... no exceptions ... and most know HOW they're doing it ... but few know WHY they're doing it! Simon Sinek argues that people make emotional decision to buy or follow someone only because they BELIEVE what YOU believe ... which is all about WHY…

Empower to the People!

I'm a big believer in the Ritz Carlton's program of providing a $2,000 allowance to empower their employees to enhance the "Guest Experience" ... and I think it's noteworthy that the Cadillac division of General Motors is applying this concept to strengthen their relationship with potential Cadillac customers. It's not…