Quotation: Is Pricing a Powerful Tool, a Slippery Slope or a Crap Shoot?
Over the years, I've written often about pricing ... an enigma wrapped in a conundrum for most businesses.It comes up in many contexts, from evaluating revenue performance, using pricing as a powerful offensive weapon and evaluating the slippery slope of price discounting.If you're the buyer, this quote by John Ruskin neatly…