Leverage the Business Power of LinkedIn

It happened again the other day. I was chatting with a client and in the course of our conversation about someone they said: “I checked him out on LinkedIn.”
LinkedIn has become the de facto “go to” resource for researching companies and most especially people to learn more about them. And, if you’re very interested, you can usually find someone in your LinkedIn network to chat with and “get the scoop.”

LinkedIn now has 100 million members

LinkedIn doesn’t get covered as much in the media as its more glamorous cousins, Facebook and Twitter, but it has grown steadily as a powerhouse in the business environment and now stands at 100M+ members, adding 1 new member a second!
Unlike Facebook, people don’t hang out on LinkedIn for hours, they get in and get out – usually with a specific business purpose in mind. The information you get isn’t about a new restaurant or cute kid stories; people actually share information that’s useful to other business professionals on LinkedIn and use it as a research and networking tool.

LinkedIn is a powerful business marketing channel

Since LinkedIn members are there for business reasons, it’s become a highly receptive marketing channel for you to leverage for a variety of business purposes, including Business Development and Brand Management.
Business Development gets a boost when you leverage the capabilities of LinkedIn. (more…)