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If You Want To Trash Your Brand … Here’s a Good Way To Do It

Any chance that you’re tone deaf? Maybe you should follow Paul McCartney’s example.

A brand anthem expresses to your customers the core values related to your brand and products, much like a vision statement expresses the core values of your company 


Are you trashing your Brand Anthem?

A few months back, I was sitting in an exceptionally beautiful church on Easter Sunday morning.

There were garlands of fresh daffodils and orchids draping the sanctuary.

Easter lilies were everywhere, consuming the floor of the chancel and the empty spaces on the altar rails. Small children were dressed in their Easter finery, sitting awkwardly in their new suits and dresses anxiously awaiting the Easter Egg hunt following the service.

Time for the Processional Hymn

Christians everywhere know that the hymn, “Christ the Lord is Risen Today” also starts the Easter service and marks the procession of ministers and laity down the aisle to the altar.

It is unarguably the best known Easter hymn, a holiday staple like O’ Little Town of Bethlehem, Joy to the World and other holiday songs at Christmas.

I pretty much know that Easter hymn by heart … sang it every year as a child … and can’t imagine an Easter service without it. Read What Happened to that Favorite Song

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Business Finance | What’s the value of my company?

A Weekly Business Finance series for Non-Finance Executives!

“Financial Adrenaline” is a term we love around here because it reflects our commitment to help you turbocharge your business with practical tips and techniques to improve free cash flow, the lifeblood of business. As a further extension of our Financial Adrenaline program, we’re going to share a new Business Finance Tidbit every Wednesday specifically for those business executives who don’t have a finance background. Our current Big River series started with We’re Making Money. Why are we broke? … then No Cash? Can we borrow what we need? and What if our loan collateral doesn’t cut it? Last week, we talked about the need for outside investors.

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“All intelligent investing is value investing — acquiring more than you are paying for. You must value the business in order to value the stock.”

~ Charlie Munger

How important is valuation?

John Wilson, CEO of Ace Business Stuff, spent the last few weeks preparing for his meeting with Lary Blogger. He called a few days ago to follow up on his recent conversation with his attorney, Frank Lee Documents, when they spoke about investors, DilutionA reduction in earning per share of common stock that occurs through the issuance of additional shares or the conversion of convertible securities and ValuationThe process of determining the current worth of a company. An analyst valuing a company may look at the company's management, the composition of its capital structure, prospect of future earnings, and market value of assets. Judging the contributions of a company's management would be more subjective, while calculating intrinsic value based on future earnings would be an objective technique..

Valuation is the bedrock for investors

“Hi, Lary. I appreciate your coming by to meet in person to talk further about some of the issues we discussed a few weeks ago. Can we talk about valuation first, since that seems to be the foundation for conversations with prospective investors? (more…)

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Business Finance | The Big River | Chapter 2 – No Cash? Can we borrow what we need?

The  Big River series

The Big River series is a 12 part installment about a company desperately seeking cash to fuel their growth and the struggles they face trying to find it.

 

What happens if we run out of cash?

“John, are you ready for our meeting? We said yesterday that we were going to meet to go over our financial projections and review a possible bank proposal.”

“I’ll be right there, Tom,” John Wilson, company CEO said to his controller.

John reflected on their conversation last week about the Company’s expected negative cash flow and the need to borrow from their bank, most of which resulted from giving extended terms to their customers.

John learned his lesson and wanted to avoid borrowing, but Tom had been pretty explicit about the need.

First, we need to review our short term cash needs

“John, I’ve gone over our short term cash needs again,” Tom said after they gathered in the conference room and were looking at some numbers on the overhead projector.

“I’ve created a simple example on the screen with all the numbers shown in thousands, which you can see in Figure 1 – Borrowing Availability, below. (more…)

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Business Finance | The Big River | Chapter 1 – We’re Making Money. Why Are We Broke?

The Big River series

The Big River series is a 12 part installment about a company desperately seeking cash to fuel their growth and the struggles they face trying to find it.

“We’re broke,” Tom mumbled to himself. Tom Sampson is the controller of Ace Business Stuff and was reviewing his latest calculations about their cash flow.

“What do you mean, we’re broke?” Tom looked up sheepishly to see John Wilson standing in his doorway. He fingered his collar and turned to address the company’s CEO. “We can’t be broke because business has never been better,” John said. (more…)

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Business Finance | Why you should read Warren Buffett’s Letter

A Weekly Business Finance series for Non-Finance Executives!

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Read Warren Buffett’s Letter to Berkshire Hathaway Shareholders

So, why not  jump into the deep end right now by reading Business Finance is about much more than finance

I’ve said before that leaders don’t have the luxury of confining their interests to just a few things

(more…)

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