Want to sell more products?

This is an old adage among direct marketing copywriters: The value of this approach is that it opens a wider door through which you can market your products. Selling “holes in wood” defines a broader perspective that your customer’s project involves more than just drills.You put “holes in wood” because…

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Read more about the article Would You Be Proud of Your Culture if Mom & Dad Were Watching?
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Would You Be Proud of Your Culture if Mom & Dad Were Watching?

What happened to the simple lessons your parents taught you? You don't want to be this week's whipping boy. The candidate this week seems to be Elon Musk and his purchase of Twitter. (It's amazing the range of negative responses throughout the Twitterverse when he doesn't own it yet and…

Continue ReadingWould You Be Proud of Your Culture if Mom & Dad Were Watching?