Everyone knows WHAT they’re doing … no exceptions … and most know HOW they’re doing it … but few know WHY they’re doing it! Simon Sinek argues that people make emotional decision to buy or follow someone only because they BELIEVE what YOU believe … which is all about WHY you’re doing it … NOT what or how you’re doing it.
Watch his provocative video from the TED conference and see if you’re clear about WHY you’re in business. Do your customers understand this? Does this provide the foundation for your relationship with them? If not, how can you go deeper to create that connection?
Welcome to Exkalibur. I’m Lary Kirchenbauer, President of Exkalibur Advisors, Inc. Please take advantage of our resources to help you build your business ... and let me know what more we can do to serve you.
Read my latest column from the NY Times affiliate, the North Bay Business Journal.
In my former position as a tax partner at KPMG, LLP, I worked closely with Lary on the tax aspects of the plethora of business issues that arise in the life cycle of a start up company. It was unusual to see a senior finance person demonstrate a seasoned business acumen in identifying issues and opportunities, grasping the technical issues, resolving obstacles and implementing change.
Jeffrey Bergmann, V.P. Worldwide Tax, VeriSign, Inc.
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