Wanna have some fun? How about logistics? Now that’s some fun, ain’t it?
Social media has stimulated countless phenomena … but connecting with our communities is probably one of its most valuable outcomes … which is why this new UPS commercial really caught my eye. Remember the lesson that if the railroads realized they were in the transportation business, they might not have collapsed?
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UPS believes they’re really in the “life” business … that logistics is making life better … parts on time, always in sync, compete effectively, track everything, no lost gifts … logistics just “makes the world work better”.
So, isn’t that the shocking truth about having fun … that it’s actually possible to build it into our work if we work at it? If UPS can put fun and some pizzaz into logistics, shouldn’t we be able to add some fun and excitement to our products and services?
Surely they’re more exciting than shipping and delivery? Am I right? Am I? Right?
I have worked for UPS for 32 years. Your comments made me feel really good about this new campaign. YES logistics is about making it happen in practice every day. I’m about to retire but I have to say participating in growing a company that became a part of daily life for many people around the globe makes me sit back and smile.