One of my colleagues, Dr. Steven S. Cuellar, Ph. D. and Assistant Professor in the Department of Economics at Sonoma State University, has recently published an article entitled “Price, Promotion and Profits” in Wine Business Monthly. It’s an insightful look at the intersection of price, promotion and profit that illustrates the challenges, as well as the the benefits, of understanding the interaction of these variables.
Welcome to Exkalibur. I’m Lary Kirchenbauer, President of Exkalibur Advisors, Inc. Please take advantage of our resources to help you build your business ... and let me know what more we can do to serve you.
Read my latest column from the NY Times affiliate, the North Bay Business Journal.
In my former position as a tax partner at KPMG, LLP, I worked closely with Lary on the tax aspects of the plethora of business issues that arise in the life cycle of a start up company. It was unusual to see a senior finance person demonstrate a seasoned business acumen in identifying issues and opportunities, grasping the technical issues, resolving obstacles and implementing change.
Jeffrey Bergmann, V.P. Worldwide Tax, VeriSign, Inc.
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