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The 2 Minute Rule … Rules … Until It Doesn’t

You may be using something like the “Two Minute Rule” to help you get quick things done quickly.

But what are you doing with everything else?

You’ll Be Surprised When You Try This Experiment

You might be thinking,

“Two Minutes? You can’t get anything done in 2 minutes? What’s this guy thinking?”

I get it. So here’s a little experiment I want you to try.

  • Stop doing anything.
  • Set a timer for 2 minutes.
  • How long does that feel?

It feels even longer than 2 Minutes, doesn’t it?

The key is that you can get important tasks DONE in a couple of minutes if you’re prepared to take advantage of it. But, you’ll also see when you take a look at Why You Should Implement the 2 Minute Rule … and When You Shouldn’t, that it’s only a one trick pony.

The more important question is what are you doing to get control of and manage everything else that doesn’t fit that simple rule?

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This Has Been My Universal Experience: No Momentum? No Results!

How often have you started a project which ran out of steam?

It’s not because the idea is no longer valid or the results desirable … but because other priorities jumped in line … energy was diverted to new projects … and the original project died on the vine.

Isn’t it interesting that Sir Isaac Newton’s First Law of Motion perfectly predicted this?

“An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the same direction unless acted upon by an unbalanced force.”

In other words … if an object is in motion, it tends to stay in motion unless acted upon by another force which slows it down … like unexpected obstacles, new priorities, emergencies … really, anything that gets in the way.

I’ve described this phenomenon in greater detail in Why the Lack of Momentum is the Most Lethal Force in Your Business because I want you to create and harness the concept of Momentum. You’ll find that while it’s invisible to the touch, it’s paramount to the energy that’s needed to successfully complete … almost anything.

So, the next time you find a project flailing about … and its energy dissipating … be sure to consider what you can do to jumpstart that project and renew its energy

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What Are You Doing to Grow Your Top Line?

Baseball season is in full swing, so it’s a good time to remember how great hitters get to the Hall of Fame.

It’s the same process you should use to focus on revenue enhancement, a fancy term for “get more sales”.

Get More At Bats - Exkalibur.com

There are some Simple Metrics to Measure Your Success

Most companies do a poor job of tracking Suspects and Prospects, but if you want to overcome that limitation, try these simple metrics to build a sales funnel that will help you quickly grow your top line.

Make getting more at bats  the cornerstone of your sales strategy.