How often have you found yourself saying something like …
“Where are they getting those numbers?”
“I made money last year … but I don’t have any cash?”
“Where do I put my hands on the profit we made last year? Where did it all go, anyway?”
How often have you looked at your cash balance and wondered why it’s so different from the profits you made? If cash and profits are the same thing … or “close enough” … why aren’t they about the same?
It’s frustrating because cash is tangible … we can see it, count it, spend it … but we can’t spend profits … they’re invested in different places, aren’t they? … and that net worth stuff … where can I actually put my hands on that?
That’s what I’ll show you in this powerful workshop … and that’s why our great group of sponsors is supporting this workshop. They understand how important cash flow is to successful businesses and each of them is committed to helping small and middle market businesses BECOME MORE SUCCESSFUL.
Your first inclination may be to run toward the exits when business finance is mentioned … but it’s only because you’ve been led to believe that these principles are understandable only by seasoned and studied financial professionals. Hogwash.
Cash flow is the lifeblood of business … you can’t survive or thrive without it. By devoting even a limited amount of concentrated time and attention to it, you can learn these principles.
My job is to make sure that when you leave the workshop, you understand where it comes from … what creates it … what hurts it the most … and what you can do about it.
Here’s what you’ll receive if you attendDuring our workshop, we’ll unravel these details and I’ll show you how to calculate the investment in your trade cycle and the value of a single day so that you will really begin to understand how your business decisions impact cash flow.
Once you’ve registered, you’ll be asked to join the Cash Flow Knight mailing list so that we can begin to work together to make this the most valuable workshop you’ve ever attended. Don’t worry, there’s no extra cost or obligation involved. It’s just a way for us to easily communicate and so I can notify you of new materials will be available to you. Here are some of the things you’ll receive on the way to the Cash Flow Workshop:
We will then hold a 1-hour conference call … more time if we need it … at least one week before the Cash Flow Workshop. We will review each of the questions, explain the answers and address any misunderstandings about terminology and definitions.
Since this test has been administered nationally, we will share the national results for each question and for the entire test.
The test will be available online and should only take about 15 minutes. It will help you not only better understand important terms and definitions, but help you interpret any gaps in your financial knowledge. This same test has been administered to thousands of executives across the country to gauge the financial literacy of wide range of non-finance executives.
There are a lot of ways you might think about this. It’s an investment in your business, pure and simple … and nowhere else will you get the individual attention to help you grapple with this most crucial aspect of your business success.
What about the considerable cash flow savings that may be available to your business? Here’s a simple example.
Let’s say your trade cycle runs to about 60 days. (I’ll show you how to calculate this in our workshop, but it’s typically measured by the number of days it takes a company to convert the resources invested in its production and sales cycle into the cash received from its customers.)
What if I told you that cutting JUST ONE DAY from your trade cycle … in a $1 million (annual sales) company … would save you $2,700?
Imagine if you could learn how to shave 5% off your 60 day trade cycle … … would you believe that you could put over $7,500 in cash in the bank
If your business does $5 million/year, that 1 day is worth $13,500 … and those same 3 days are worth almost $40,000. For a $10 million annual sales company, that’s over $80,000 in real cash in the bank.
Your time is precious and there’s little to spare these days. That’s why we’ve created an action-packed workshop that will hit hard and present the practical steps you can immediately apply to your business.
No jargon, no BS, no arcane theories. We’ll start with a basic understanding of financial statements and their interrelationships because it’s critical to understanding cash flow. Then, we’ll start working on some of the levers you can pull to improve cash flow right now.
All in, we’ll get that done in less time than it takes for a round of golf … or a trip to see a baseball or hockey game.
There are alternatives, of course. There are many online courses, some offered by premier business schools, although most of them are 12-18 hours long and self-service only … there is no guide and people learn at their own pace.
My guess is that the success rate is akin to the number of people who consistently work out in home gyms … virtually none.
What’s more, these courses are heavily oriented toward understanding accounting and financial statements. They are not focused on business finance and don’t provide practical insights about Comprehensive Cash Flow that you can immediately implement to improve business performance.
I don’t think you’ll find a greater value for this modest time investment if you truly want to understand cash flow and all of the elements that create it.
This is an entry level workshop for non-finance executives, including CEOs, COOs, Partners, Board members and other executives. In particular, this workshop will help small or middle market business owners, particularly those with bricks and mortar offices and 10+ employees.
Many accounting folks will also benefit from this workshop, particularly if their experience has mostly involved internal accounting activities. Of course, all business leaders are welcome … including executives who are leading not-for-profit organizations.
Everyone who attends will be a lifelong learner who, even with limited time to learn or listen, is eager for improvement in the fastest time possible. That’s why we are creating this short but high impact course.
If your career developed within a single functional discipline, i.e., sales, production, operations, etc., you know that even a modest understanding of business finance will significantly improve your ability to contribute to your company’s performance.
If you want more details, you can look at a Summary Outline of what will be covered in this workshop. It’s still subject to modification, but it will give you a general idea of what we expect to accomplish.
If you have any questions, feel free to call me or send me an email and I’ll promptly respond. I look forward to working with you and providing all of the resources we can to make this an invaluable, practical and immediately applicable program.
All the best,
